人工智能与广告业:电脑对蟑螂
Artificial intelligence and advertising:Computers v cockroaches
English preview
Artificial intelligence and advertising:Computers v cockroaches
Lessons from adland on the impact of AI
WHEN advertising executives describe themselves as cockroaches, they are not being self-deprecating.
Admen have shown a remarkable ability to survive what look like extinction-level events.
Copywriters adapted to radio in the 1920s; artists embraced TV in the 1950s.
中文精读预览
人工智能与广告业:电脑对蟑螂
广告界关于人工智能影响的启示
当广告业高管自称蟑螂时,他们并非在自嘲。
广告人展现出了非凡的能力,能够在看似灭绝级别的事件中幸存下来。
20世纪20年代,文案撰稿人适应了广播;20世纪50年代,艺术家们拥抱了电视。
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