印度的寻路:你身处……某处
Wayfinding in India:You are...somewhere
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Wayfinding in India:You are...somewhere
The price of a poor address system
A WOMAN TAKES her husband to a psychiatrist.
“He’s repeated our address so often he’s lost his mind,” she tells the doctor, as the man mumbles “A-42 Bhanushali Apartments…” So starts an advertisement for an app that promises to turn a “long, complex address” into something usable.
Four years and millions of YouTube views later the problem persists.
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印度的寻路:你身处……某处
糟糕地址系统的代价
一个女人带丈夫去看精神科医生。
“他把我们的地址重复了太多次,都疯了,”她告诉医生,而那个男人则嘟囔着“A-42 Bhanushali公寓……”一则广告就这样开始,它承诺将“冗长复杂的地址”变成可用的东西。
四年过去,YouTube观看量达数百万,问题依然存在。
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