名人品牌：新的明星力量
Celebrity brands:The new star power
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Celebrity brands：The new star power
A-listers are now a surprising source of business innovation
Celebrities are venturing beyond the billboard and the big screen—and into big business.
Hailey Bieber, a model married to Justin, recently sold Rhode, her make-up brand, in a deal valued at as much as $1bn.
Skims, a shapewear label founded by Kim Kardashian, a reality-TV star, makes $1bn in annual sales and is expected to list on the stockmarket soon.
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名人品牌：新的明星力量
一线明星如今出人意料地成为商业创新的源泉
名人正走出广告牌和大银幕——进军大生意。
与贾斯汀结婚的模特海莉·比伯最近出售了她的化妆品牌Rhode，交易估值高达10亿美元。
由真人秀明星金·卡戴珊创立的塑身衣品牌Skims年销售额达10亿美元，预计很快将上市。
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