全球商业：中国的新品牌大使
Global business:China's new brand ambassadors
English preview
Global business：China's new brand ambassadors
A new cohort of consumer firms is taking on sleepy Western incumbents.
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Ask a westerner for an example of a successful Chinese consumer goods brand, and until recently most would have struggled.
Although China is the world's premier manufacturing power, it has long lagged behind when it comes to imaginative home-grown retail brands and products, even as its factories have cranked out vast numbers of them for foreign companies.
中文精读预览
全球商业：中国的新品牌大使
一批新的消费品公司正在挑战那些暮气沉沉的西方老牌企业。
好
如果问一个西方人，中国成功的消费品品牌有哪些，直到最近，大多数人都很难举出例子。
尽管中国是世界首屈一指的制造大国，但在富有想象力的本土零售品牌和产品方面，它长期以来一直落后，即便其工厂为外国公司生产了大量此类产品。
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